Taking inequality off the football pitch.

“Nearly all communities in the UK are underrepresented unless you’re a white male,” the grass roots officer for ‘Kick It Out,’ revealed earlier today.

The campaign, which was established in 1993 aims to work throughout the football, educational and community sectors in an effort to challenge discrimination, encourage inclusive practices and work for positive change. Supported and funded by the games governing bodies, the likes of The Professional Footballers Association (PFA), the Premier League and the Football Association it is evident the cause has a lot of support from those that matter most.

Racism in football mirrors that in society.

Earlier today, Kevin Coleman, the grass roots officer for the cause spoke to some journalists in a pseudo news conference. Revealing that it would make sense to assume that racism in football mirrors that in society, he suggests that changes in the prominence of it would probably have decreased independent of the cause, “but we have speeded it up” he concludes.

This is achieved through a variety of different mediums, such as recently released anti-homophobia film. The highly effective short piece sees a man insulting a multitude of different people on his work day, “this behaviour is unacceptable here” the caption reads, “so why should it be acceptable here?” it questions, once the scene has switched to that of a football pitch.

Educate.

Suggesting that the reason that football has the highest instances of racial and homophobic discrimination is because it is arguably one of the most high profile sports, the campaign attempts to tackle this from its roots, with education on the cause often beginning in schools.

Inequality and discrimination packages are often provided for the teachers to distribute, with the learning presented in competition form. Encouraging students to take part the prizes range from the highly desirable instance of meeting the England Team players.

Rooney Law.

The campaign also attempts to change certain laws that facilitate discrimination. Taking inspiration from America’s ‘Rooney Law’, which ensures that for every coaching or management position, an interview (at minimum) must be granted to applicants from under represented communities. “Its that sort of campaigning which changes peoples mindsets” he argues.

With only two current black managers in the football Premier League, the Black and Asian Coaches Association (BACA) attempts to implement the change here, in the UK. Although, as suggested by Coleman there is still a long way to go in achieving complete equality, every little helps.

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